Ikea partnered with a movie theater in the Russian town of Khimki to transform an entire theater into a great place to catch a nap during a boring film. After removing more than 100 theater seats from the theater, Ikea’s production team moved in more than 15 large beds and started building mini bedroom sets within the theater. In addition to full bed sets with bedding, Ikea also included other bedroom items like lamps over each bed as well as decorative throw pillows.
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